The Knowledge Partnership is an independent strategy, marketing and communications consultancy, supporting the higher education sector and universities with high quality, intelligence-based research.

We are specialists in portfolio optimisation, business and employer engagement, reputation consultancy and international development.

About Us

UK University Straplines and Slogans

A new free report by our MD David Roberts on the use of slogans and straplines in UK higher education

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What do you want to do?


Portfolio Analysis and Strategy

We are the only research agency to specialise in course analysis and development. We work closely with senior staff to benchmark portfolios across faculties and institutions.



We are specialists in primary market research techniques and use these skills to produce evidence based conclusions that inform our consultants’ recommendations.



For over a decade we have helped universities across the world develop and maximise the impact of their internationalisation strategies.


and Business Engagement

We work with universities and sector bodies to develop business engagement and employability strategies which recognise the vital role they play in course development and student marketing.

Collective Intelligence 2016: The EU Student Market

The Smarter Way to Generate Market Insight

CollectiveIntelligence, our new syndicated research product, is now open for subscription. With the cap on undergraduate numbers lifted many more providers are looking to attract EU students eligible for the student loans. 

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What do you want to do?


Fee Benchmarking Tools 2017/18

With our tuition fees benchmarking tools you can easily compare your undergraduate and postgraduate fees to competitor institutions.



SubjectView reports summarise the market activity in first degree and postgraduate taught study within a HE subject area by drawing on a wide variety of data sources.


Viability Reports

These reports provide market intelligence and benchmarking information at individual HE course level.



A new research programme of syndicated opportunities for the higher education sector.

News and Insights