Benchmark your College’s Marketing Processes

How market oriented is your college?

How well do you engage with external audiences?

Can you meet the challenges ahead?

How responsive are you?

Are you a learning organisation?

Do you want an efficient way of organising evidence to support Self-Assessment, Framework for Excellence, IiP, Audit and Inspection?

FE MaXimizE provides a toolkit that links effectively with official assessment frameworks, saving time and effort whilst adding significant value. It highlights good practice for marketers and senior managers working in further education colleges.

The diagnostic outcomes establish current strengths and weaknesses and guide and direct planning for cross-college marketing activity; at both operational and strategic levels.

Colleges are assessed against a set of best practice indicators and statements clustered under three key success areas:

• Strategic Management
• Marketing
• The Impact on the Learner (the Learner Journey)

You can apply FE MaXimizE yourself, as part of your self-assessment process, or by involving trained assessors from The Knowledge Partnership on a consultancy basis.

Outcomes provide the detailed insight required to understand the bigger picture. FE MaXimizE will allow you to:

• Evaluate your market orientation against a best practice framework
• Benchmark against “best in class”
• Locate fast-track examples of good practice
• Check your progress on a journey towards excellence.

In projects that have been completed marketing directors have found FE MaXimizE delivers process and organisational benefits that are often as valuable as the formal outcomes.

The FE MaXimizE process delivers:

• A matrix, linking staff across a College - identifying crucial connections between diverse functions and departments
• A mosaic of activities and responsibilities that brings together often-disparate marketing and relationship development roles across a college – creating a picture that everyone can see
• A map to inform future thinking – guiding strategic thinking and operational action

To take the first step in realising the benefits of this powerful diagnostic tool for your College; contact Chris Taylor, Associate Director, The Knowledge Partnership at chris.taylor@theknowledgepartnership.com or phone 07870 308939.

FE MaXimizE © was developed through a LSC-sponsored project and is exclusively managed by The Knowledge Partnership. It builds on 5 years of international experience from use in the HE sector based on R+D funded by HEFCE .

Back to FE MaXimizE pages