Bring College Marketing to Life

Just some of the benefits of MaXimizE that have been identified by principals and marketing directors:

Shine a light and stimulate discussion

• Inspire meaningful discussion about the role of marketing in its widest sense
• Provide benchmarks on current effectiveness - and guidance on ways forward
• Show how marketing really is about the whole college – by directing light on everything that matter the most

Firm foundations for strategy and development

• Establish an objective basis for identifying development priorities
• Generate ideas for how, when and where to adopt best practice
• Inspire your Finance Director – with insight into allocating budgets according to objectives

Before commencing your journey to excellence

• Understand your starting point – with a clear situation analysis of current marketing effectiveness
• Build consensus around this – through the shared experience of the evaluation process

A fast-track to effective change

• With college colleagues – inspire and motivate in a spirit of openness that supports rather than threatening the autonomy of others
• With other colleges – who’s best practice can you adopt straight away? Locate college partners from non-competitive areas and trade best practice
• Link to wider change initiatives: Investors for Change, Action4Business – and, yes, even Ofsted’s Common Inspection Framework

Development in the widest sense

• From corporate strategy, to marketing planning to team work and individual appraisals – inform and identifying the way ahead
• Reassure colleagues at all levels – there is method in your marketing
• Generate support for fresh initiatives and budget setting around objectives

Value-for-Money

• MaXimizE: a tried and tested national framework – covers the ground work in quick time, informing your actions and saving on costly ad hoc preliminary research
• MaXimizE: preparedness now for immediate actions and as a reference manual in the future

… I am now so familiar with the indicators that I can use them as a quick tool for guiding planning and keep me focused (FE Marketing Director)

Back to FE MaXimizE pages