About Us

The Knowledge Partnership is a strategic marketing, reputation management and analysis agency dedicated to supporting the university sector.

Based in the UK, we are international in outlook and experience, with colleagues based in Asia and North America. We also founded and direct the World 100 Reputation Network, a membership group for marketing and communications professionals from the world’s top ranked universities.

Our aim is to create impact throughout an organisation; our clients tend to be institutional leaders such as vice chancellors and their deputies, deans of faculty and directors.  

We provide an integrated service, combining the skills and experience of our strategic consultants with market and stakeholder analysis delivered by our specialist research team.

The Knowledge Partnership has an established reputation for delivering effective, hard-hitting advice, tailored to our clients’ specific context.

We aim to ensure our services and advice are as authentic as possible. We are engaged in original research that we share with our stakeholders through reports, conferences and training.

We have led and supported a number of significant development projects, creating new insights and methods associated with internal communications, course and programme development, integrated strategic student marketing and reputation management.

Founded in 2004, we are still aiming to push the boundaries. We have a commitment to a continual programme of research and development to innovate our service offer.

The Knowledge Partnership Brochure

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Portfolio Analysis and Strategy

We are the only research agency to specialise in course analysis and development. We work closely with senior staff to benchmark portfolios across faculties and institutions.


Fee Benchmarking Tools 2021/22

With our tuition fees benchmarking tools you can easily compare your undergraduate and postgraduate fees to competitor institutions.


audits and consultancy

Reputational audits and communications consultancy support university vision, stakeholder communications, and reputation management.


Viability Reports

These reports provide market intelligence and benchmarking information at individual HE course level.