Jacob Holder is a Market Insight Executive at The Knowledge Partnership.
Jacob graduated from the University of East Anglia in 2017 with a 1st in Culture, Literature and Politics, and was drawn to a career in market research following an internship with Enders Analysis during his second year. Building on this interest, Jacob made use of online focus groups in his final year dissertation in an effort to gain more experience of practical research, and managed to join international market research company Mintel as an Associate Analyst following his graduation. Whilst at Mintel, he was part of the retail division, focusing mostly on the homewares market, and was responsible for the daily newsletter Today in Retail, which summarised any significant developments or changes in the European retail sector.
Outside of work, Jacob enjoys running half-marathons and telling himself that he will run a marathon one day. Away from running, Jacob also enjoys reading and hiking.