Sally Baily

Head of Market Research and Analysis

Sally Baily is the Head of Market Research and Analysis within the Leeds Office

Sally has considerable experience of the full range of market research and data analysis techniques. She joined The Knowledge Partnership in 2014, having previously been engaged with higher education within a university teaching role for 4 years.   

Sally specialises in strategic marketing research where the need is to synthesise multiple data sources, both secondary and primary, quantitative and qualitative, in order to provide evidence to assist in answering the big questions. She manages the senior team of researchers in the Leeds office and with her considerable business experience, is responsible for day-to-day operations and contributing to the strategic direction of the company as a member of the senior management board.

Her broad experience ensures understanding of the needs of a wide range of higher education roles from senior team to Heads of Department, Planners and Marketing specialists. Since joining The Knowledge Partnership, she has completed a full review of the UK Postgraduate Taught distance learning market, has helped develop the UK Brand Tracker and has led commissioned research on portfolio reviews and primary research projects. She has developed a new approach to research for new and innovative programme propositions within higher education which have been applied to projects for a new university, a new school and new programmes.

A few of Sally’s favourite things outside of work include visiting Cornwall for family holidays, winter skiing and keeping on top of a very productive fruit and vegetable garden.