What makes The Knowledge Partnership Asia truly unique for the education sector?
Our combination of:
- Global in-country research and consulting reach in education markets
- Established reputation and track record for research and experience and expertise across the education sector.
We have a reputation for understanding both in-house and external needs far better than general communications or marketing consultants. Why?
Our decisions are guided by specific knowledge of the education sector, its culture and market requirements. This allows us to provide a depth of understanding of education markets beyond data which may tell us ‘what’, but will not tell us ‘why’.
Our approach is based on a perspective that success in the sector relies on holistic responsiveness across all functions (e.g. HR) and not simply about the quality of its specific marketing practice. We undertake substantive published research, program development and teaching in the education sector – we therefore gain the respect of teachers and academics that we engage who might otherwise view marketing consultants in a different light.
The three founding partners of The Knowledge Partnership have collectively more than 65 years experience across international education markets. Each partner has also worked in higher education marketing and communications executive roles. We have a particular understanding of market research and strategic marketing responses to the competitive landscape that shapes student choice.
Our clients are drawn from across the education sector, and thus we have a wide and integrated insight on education markets. Our research work in schools, for example, with parents/students, informs our understanding of student choice in universities and so forth. We are often engaged in designing responses at the most senior levels that are fit for the medium-to-long term rather than simply reviewing a section of the institute (e.g. marketing department).
Our clients consistently reengage us and report back favorably that:
- We focus solely on the education sector and have genuine connection with it
- We have extensive global experience and reach
- Our work is evidence based- we have developed significant and unique intellectual property across the education sector working in partnership with leading practitioners and internationally active academics.
- Our consulting is by genuine and respected education experts you can trust
- Our philosophy says NO to a purely textbook approach to marketing and management
- We have deep understanding and experience with the cultures in educational institutions and how to build improvement in people, processes and practices.