The Knowledge Partnership Asia was only established during 2011, but we have a rapidly growing client list. Client referees are available upon request. Major research and consulting projects include:
1. In-Country Market Research
Middle East (UAE, Saudi Arabia, Bahrain, Kuwait)
- Macquarie University – International reputation research involving in-country primary and secondary market research in South-East Asia, North Asia, Middle East, North Africa, and South American countries.
- University of Wollongong – Stakeholder brand and positioning market research
- American University of Sharjah - Comprehensive market assessment of the university’s reputation locally in the GGC but also internationally including China and Pakistan. This will drive the development of an international and domestic reputation strategy at both institute and faculty level.
Asia (Malaysia, Singapore, Malaysia, Hong Kong, China, India, Pakistan)
- Bond University – International markets (China, Hong Kong, Singapore, Malaysia) and review of marketing positioning and messaging. This research analysis and reporting provided the basis for an international marketing strategy for the University.
- Macquarie University – International reputation research involving in-country primary and secondary market research in South-East Asia, North Asia, Middle East, North Africa, and South American countries.
- American University of Sharjah - Comprehensive market assessment of the university’s reputation locally in the GGC but also internationally including China and Pakistan. This will drive the development of an international and domestic reputation strategy at both institute and faculty level.
- University of Sydney – New program testing of undergraduate programs in South-East Asia and North Asia markets
- Open University, UK – Market research of potential distance education market in Singapore. Driver for international strategy development by executive for country.
- JCU Singapore – Engagement to conduct a review of the Universities positioning in the Singapore education market and develop a strategy to build market share. Then to develop a business case for the University to build continuous professional development (CPD) programs within the Singapore higher education market.
North Africa (Morocco, Egypt)
- Macquarie University – International reputation research involving in-country primary and secondary market research in South-East Asia, North Asia, Middle East, North Africa, and South American countries.
- Tshwane University – Pretoria, South Africa – Market analysis of northern African markets
South America (Brazil, Columbia, Chile)
- Macquarie University – International reputation research involving in-country primary and secondary market research in South-East Asia, North Asia, Middle East, North Africa, and South American countries.
2. International Marketing Strategy and Performance Reviews
- The University of Auckland – Strategic Plan & marketing effectiveness (MaXimizE). Marketing performance evaluation using our MaXimzE (Marketing Excellence in Higher Education) evaluation and benchmarking schema. Analysis and report to provide a benchmark for University of Auckland to drive student orientation in domestic and international strategy and marketing.
- Australian Catholic University – International marketing strategy development
- Lincoln University, New Zealand – Review of international marketing strategy and approach
- Christchurch Development Corporation, New Zealand – Market analysis and international marketing strategy (for 66 schools, polytechnics and universities)
- Study Gold Coast – International Student Business Case and Market Analysis
3. International Reputation and Brand Positioning Evaluations
- James Cook University – Stakeholder review of market positioning – Tropics related positioning
- University of Sydney – Postgraduate segmentation international student markets
4. Course/Program Analysis and Testing
- University of Wollongong Dubai – Program positioning analysis and program based marketing plans
5. New International Campus Feasibility Studies
- Leeds University new campus feasibility study – Analysis of the Asian transnational education market
6. University Marketers and Management Training
- Aalto University, FINLAND
- Abu Dhabi University, UAE
- Ajman University of Science and Technology, UAE
- American University of Sharjah, UAE
- Boston University, USA
- Brawijaya University, INDONESIA
- Caledonian College of Engineering, OMAN
- Chitkara University, INDIA
- Chonnam National University, SOUTH KOREA
- Curtin University of Technology, AUSTRALIA
- Far Eastern University, PHILIPPINES
- Federal University of Technology, Akure, NIGERIA
- Fontys University of Applied Sciences, HOLLAND
- Freie Universität Berlin, GERMANY
- Fu Jen Catholic University, JAPAN
- Georgetown University – School of Foreign Service in QATAR
- Ghent University, HOLLAND
- Great Zimbabwe University, ZIMBABWE
- Hong Kong Institute of Education, HONG KONG
- Hong Kong Travel & Tourism Training Centre, HONG KONG
- IMC University of Applied Sciences, AUSTRIA
- Institute of Vocational Education (Chai Wan), HONG KONG
- Institute Teknologi, BRUNEI
- Khon Kaen University, THAILAND
- King Mongkut’s University of Technology Thonburi, THAILAND
- Lund University, SWEDEN
- Manila Central University (MCU), PHILIPPINES
- Monash University Sunway Campus, MALAYSIA
- Murdoch University, AUSTRALIA
- Musashi University, JAPAN
- Nakhon Sawan Rajabhat University (NSRU), THAILAND
- Nanyang Technological University, SINGAPORE
- Nara Institute of Science and Technology, JAPAN
- Naresuan University, THAILAND
- Novancia Business School Paris, FRANCE
- Pontificia Universidad Javeriana, COLOMBIA
- Purdue University, USA
- Richard Ivey School of Business Asia Ltd, HONG KONG
- Ritsumeikan Asia Pacific University, JAPAN
- Salzburg University of Applied Sciences, AUSTRIA
- Singapore Management University, SINGAPORE
- SP Jain School of Global Management, SINGAPORE
- Stenden University of Applied Sciences, HOLLAND
- Stockholm University, SWEDEN
- Study Group International Ltd
- Swinburne University of Technology, AUSTRALIA
- Swinburne University of Technology (Sarawak Campus), MALAYSIA
- The Amsterdam University of Applied Sciences, HOLLAND
- The Chinese University of Hong Kong, HONG KONG
- The Open University, UNITED KINGDOM
- The University of Auckland, NEW ZEALAND
- The Ohio State University, USA
- The University of Melbourne, (Singapore and Shanghai Overseas Offices)
- The University of Newcastle (Singapore Campus), SINGAPORE
- The University of North Alabama, USA
- Tunku Abdul Rahman College, MALAYSIA
- Tufts University, USA
- Universidad Panamericana Guadalajara, MEXICO
- Universita Cattolica Sacro Cuore Milan, ITALY
- University of Central Missouri, USA
- University of Tasmania, AUSTRALIA
- University of Technology, Sydney, AUSTRALIA
- University of Trento, ITALY
- University Teknikal Malaysia, MALAYSIA
- University Technology PETRONAS, MALAYSIA
- University Tun Hussein Onn, MALAYSIA
- University Putra Malaysia, MALAYSIA
- University Technology Malaysia, MALAYSIA
- Vocational Training Council, HONG KONG
- Zurich University of Applied Science, SWITZERLAND