What is the relationship between university international student tuition fee pricing and university reputation?
The Knowledge Partnership (TKP) was recently commissioned by Western Union Business Solutions, to explore the relationship between international student pricing and university reputation. The research sample was made up of prospective international students, education agents and international office personnel. The research findings were featured as a plenary at the APAIE conference in Hong March on March 14, 2013.
Watch this free webinar, for an overview of research into how universities, language and VET schools can manage the relationship between pricing, reputation, and international student choice.
For more information, please click on the link to download the International Student Tuition Fee Pricing Report 2013: International Student Tuition Fee Pricing and University Reputation
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Asia/Middle East Student Destinations (ASID) Report 2013New insights to help make your course portfolio appeal to students from Asia and the Middle East
Our ASID report includes analysis of the most up to date student enrolment data from the 5 main ‘western’ study destinations attracting students from Asia and the Middle East – The UK, US, Canada, Australia and New Zealand.
In addition we are surveying prospective international students from Asia and the Middle East who are considering study options in the above countries to further investigate their motivations and decision making behind their subject and course choices.
Interim findings from the survey to date suggest that degree title is considered to be important to the students and of perceived importance to employers. Where possible, ASID analysis will be at program level as well as broader subject level to provide the most detailed insights as to the key titles/themes attracting students from these regions of the world.
This research is being featured at British Council Going Global 2013 Conference in Dubai, UAE in March.
For more information, please click on the link to download the ASID information flyer: Asia and Middle East Students International Destination (ASID) Report 2013
The report is due for release in February and will be priced at $US1,200. All orders placed prior to the release of the report will be eligible for a discounted rate of $US950.
To subscribe to this research report please either use our online order form available here or contact our Market Research Manager, Lisa Bould at l.bould@theknowledgepartnership or on +1 604 880 4030. If you have any queries about the research or would like to discuss it with us, please contact Lisa Bould.
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Education Marketing Books
Published initially in 1999 and reproduced in 2003 The School Marketing Manual is the most comprehensive book yet published on marketing schools, universities and colleges. Its grounding is based on the award winning PhD thesis by Stephen Holmes on education marketing.
For many years, it has been the set text for Australia’s Masters level education courses that include marketing education subjects (The University of Melbourne, University of Queensland and University of Southern Queensland). Its appeal as a step by step practical workbook to develop a comprehensive approach to marketing across schools has seen sales of over 7000 copies across Australia, NZ, UK and Canada. Dr Stephen Holmes is currently writing a second book on education marketing due for release in 2012.
Sample Published Journal Articles
- Ross, M., Heaney, J. and Cooper, M. (2007) Institutional and managerial factors affecting international student recruitment, International Journal of Educational Management 21(7) 593-605.
- Ross, M. and Grace, D. Examining the key determinants of organizational performance in the context of international student recruitment (ISR). Journal of the Academy of Marketing Science 2009.
We are also approached often for interview by journalists interested in the education sector seeking comment on topical issues and features on education. Some examples of our recent media coverage are:
- Benchmarking Marketing Practices in the School Sector Australia, NZ (2009)
- The Age.com.au – ‘Rankings now in own league
- Benchmarking Marketing Practices in the Higher Education Sector Australia, UK, NZ (2008)
- Benchmarking Parent Motivations and Expectations in the Independent Schools Sector Australia (2009)