The Knowledge Partnership Asia, based in Singapore, provides focused, in-country market intelligence and consulting services across Asia, Middle East, North Africa, North America, and South America specifically for the education sector.
Global In -Country Market Intelligence
The Knowledge Partnership Asia is a ‘one stop ‘market intelligence and analysis service for internationally focused universities, colleges and schools. We can conduct in-country market research in over 30 countries across Asia, the Middle East, North Africa, North America and South America. Our research network provides market insights to build success in international education markets, further informed by The Knowledge Partnership’s wider sector expertise.
Our research services include reputation and brand positioning evaluations, stakeholder research with prospective students, parents, alumni, employers, community, program/course concept testing, international marketing performance analysis, new campus feasibility and marketing launch, and in-country communications testing (e.g. prospectus) in international markets.
We conduct both customised market research and syndicated market research on topics of special significance to internationally focused institutions.
Consulting Services
The Knowledge Partnership Asia also offer extensive consultancy services for local and overseas based universities, schools and colleges, operating campuses in Asia and the Middle East.
Our consulting services include reputation and brand positioning evaluation, review and benchmarking of marketing performance, student experience evaluations, communications collateral review, developing international and marketing offices, marketing and recruitment strategy, Alumni engagement, and staff training in international marketing.