What problems can we solve for universities, schools and colleges, operating campuses in Asia and the Middle East?
The Knowledge Partnership Asia consulting services include:
- Reputation and brand positioning strategy and evaluation
- Review and benchmarking marketing performance against best practice (MaXimizE – Marketing Excellence in Education)
- Stakeholder research – prospective and current students/parents, alumni, agents, employers, teachers/careers counselors, alumni, government, potential market communities
- Student experience evaluations – enquirers/decliners, current students and graduates
- Development of international offices and marketing offices
- New program/course market testing and evaluation – titles, content, pedagogy, assessment
- Communications evaluation and testing – website, prospectus and social media
- Marketing Planning, Recruitment and Alumni Strategy
- Events, promotions effectiveness evaluation and mystery shoppers
- Internal communications to build reputation
- Secondary research – in country labor market, employer, economic, and education trends
- Interim marketing management – retained support to develop best practice marketing
- Institutional culture review – building alignment with student markets
- Staff training at all levels and marketing toolkit resource development – marketing, alumni relations, and customer service
- New international campus feasibility and marketing launch.