What research problems can we solve for universities, colleges and schools based in Australia, UK, New Zealand, and North America wanting market intelligence from Asia, Middle East, North Africa, North America, and South America?
The Knowledge Partnership Asia research network services include:
- Reputation and brand positioning evaluation
- Stakeholder research - prospective students/parents, alumni, agents, employers, teachers/careers counselors, graduates (alumni), government, potential market communities
- New program/course market testing and evaluation – titles, content, pedagogy, assessment
- Communications evaluation and testing – website, prospectus and social media
- Institutional marketing collaterals for international markets (what works?, right messaging)
- Events, promotions effectiveness evaluation and mystery shoppers
- Secondary research – in country labor market, employer, economic, and education trends
- International student marketing performance analysis by country market
- International Marketing Strategy by market research, development, execution, and evaluation
- In country marketing representation – identifying suitable strategic partners, events
- Alumni Engagement and donor assessment (alumni based overseas)
- Managing agents (communication and management to achieve student recruitment goals)
- New international campus feasibility and marketing launch.