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Dr Stephen Holmes and Sam Ang recently contributed to an article titled: ‘”Internationalism: Becoming China Literate” which was published in the Association of Heads of Independent Schools of Australia’s (AHISA) online journal – Independence, Vol 37 No 1, May 2012. The weblink for the article is as follows: http://www.ahisa.edu.au/independence/current-issue/independence-online/   Abstract from the article: CHINA is a key target for Australian schools seeking to forge strategic alliances and recruit international students in Asia. To build understanding and success, there are key …

Dr Stephen Holmes was mentioned in an article titled “How Universities Can Shape Global Identities”,written by Mr David Wheeler, Editor at Large, from the Chronicle of Higher Education. This article, published on Wednesday, May 9, 2012, talks about importance of reputation management as universities transition from being national to international-focused. Dr Holmes stated that one of the essential tactics in achieving a strong international reputation is “an almost ruthless determination not to embark on anything unless it can be done to …

Dr Stephen Holmes was recently interviewed  by The Australian Financial Review on his views on ‘how international students assessed an institution’s reputation as well as the need to provide international students with more sophisticated information. In this article in the Australian Financial Review, Dr Holmes stated that there is a urgent need to inform international students about the quality of teaching at Australian universities and that the survey (consisting of over 3000 students from around the world), conducted by The Knowledge …

Dr Stephen Holmes was interviewed earlier in the year by the Chronicle of Higher Education on the success of foreign universities in the UAE. For more information, please kindly refer to: http://bit.ly/uowdubai If you would like a copy of this article, please kindly email Sam at s.ang@theknowledgepartnership.com.

Dr Stephen Holmes visited Khon Kaen University (Northern Thailand’s largest university with over 450000 students) at the invitation of the university’s president in April 2012 and met up with the senior executive leadership team of the university.

Dr Stephen Holmes has been formally invited to Khon Kaen University in Thailand. He will be travelling to and working with the President (Assoc. Prof. Dr. Kittichai Triratanasirichai) and Senior Executives of Khon Kaen University in Thailand on April 2 on how to manage and extend reputation among other matters of strategic importance.   Interesting facts of Khon Kaen University (http://www.kku.ac.th/eng/main.php): Khon Kaen University (KKU) was one of four regional universities established in 1964 as part of a decentralized development plan for higher education …

Dr Stephen Holmes will be on the panel at the upcoming Asia Pacific Association of International Education (APAIE) annual conference, sharing his expert views on ‘Building Institutional Global Identity’. This conference, organized by The Chronicle of Higher Education, will explore the theory and the practice of managing an institution’s reputation and relating it to research, teaching, and student recruitment. There will be discussions on how to build on an institution’s core academic strengths and differentiate it in a competitive environment as …

The month of February saw the engagement of Dr Stephen Holmes & Samuel Ang in a 2-day workshop on ‘Integrated Marketing & Communications for Higher Education’ held in Singapore and Hong Kong. The workshop highlights included sessions on: 1. The New Education Landscape 2. Positioning, Segmenting & Targeting 3. Social & Mobile Media in Higher Education 4. Integrated Marketing 5. Reputation Management 6. Strategy Planning & Market Intelligience 7. Portfolio Management  & Programme Development 8. Benchmarking & Evaluation 9. Case …

Where to see TKP Asia Speakers We have recently been engaged to speak at the following events: 2012 Reputation Management Dubai, UAE, IBN seminar February 2012 Pacific Conferences Seminar Series , Hong Kong and Singapore Higher Education Marketing February/March 2012 IEAA International Education Association of Australia (Seminar series ‘Effective International marketing and recruitment’) Australia July 2012 APAIE Conference Bangkok, April 2012 Chronicle of Higher Education Seminar Bangkok, April The Knowledge Partnership Asia conducting student focus groups in Singapore. This was …

Jan 2012 Off and running! The Knowledge Partnership Asia has been commissioned to conduct in country market research by universities seeking to evaluate and develop their international brand reputation. Stakeholders to be researched in these large scale projects include: Prospective students Current students Influencers (careers advisers, teachers, parents, agents) Alumni Employers and internship providers Prospective academic employees Local community Professional bodies. These projects involve in-country market research network in: China Hong Kong India Saudi Arabia Bahrain UAE Kuwait Morocco Egypt …