Published initially in 1999 and reproduced in 2003 The School Marketing Manual is the most comprehensive book yet published on marketing schools, universities and colleges. Its grounding is based on the award winning PhD thesis by Stephen Holmes on education marketing.
For many years, it has been the set text for Australia’s Masters level education courses that include marketing education subjects (The University of Melbourne, University of Queensland and University of Southern Queensland). Its appeal as a step by step practical workbook to develop a comprehensive approach to marketing across schools has seen sales of over 7000 copies across Australia, NZ, UK and Canada. Dr Stephen Holmes is currently writing a second book on education marketing due for release in 2012.
Sample Published Journal Articles
- Ross, M., Heaney, J. and Cooper, M. (2007) Institutional and managerial factors affecting international student recruitment, International Journal of Educational Management 21(7) 593-605.
- Ross, M. and Grace, D. Examining the key determinants of organizational performance in the context of international student recruitment (ISR). Journal of the Academy of Marketing Science 2009.
Media Coverage
We are also approached often for interview by journalists interested in the education sector seeking comment on topical issues and features on education. Some examples of our recent media coverage are:
- Benchmarking Marketing Practices in the School Sector Australia, NZ (2009)
- The Age.com.au – ‘Rankings now in own league
Sample National and International Research Report