Perhaps the single most distinguishing trend in contemporary education has been the growth in international students and the broader transnational/international based delivery of education services. But to what extent have schools, colleges and universities genuinely realigned themselves for long term success by building a sustainable reputation in international student markets?

We work extensively internationally across advanced and also Asian economies in undertaking market analysis for education providers that allows us to build an informed base for offering education services to international students.

We see it as vital that educational institutions take steps to align their culture with their international markets - behavior, services, programs, staffing - to genuinely internationalise themselves. It is increasingly common for schools, colleges and universities to speak of a ‘globalised learning community’ but are the key steps in terms of market analysis undertaken to support a realignment of the institution being seriously planned to attain such a goal?

We have been commissioned extensively by international government agencies in recent years across Australia and New Zealand at a system wide level to support skill transfer for staff working in international marketing of education - to nurture recruitment (awareness to conversion), retention (progression) and referral (word of mouth).

We have also undertaken market feasibility studies for the setting up of new international campuses, reviews of marketing and strategic planning for international focused education institutions, and detailed market research with international students, parents, home stays, and community of origin stakeholders. We are frequently asked to speak at major international student recruitment and marketing conferences across the world.

We also offer specific expertise in;

• Internationalising curriculum
  
• E-learning for international education markets
  
• Managing Diversity - design, develop and implement cross-cultural intelligence in education
  
• Risk Management- managing risk in culturally diverse educational contexts.