Publications & Media Coverage
Education Marketing Books
Published initially in 1999 and reproduced in 2003 The School Marketing Manual is the most comprehensive book yet published on marketing schools, universities and colleges. Its grounding is based on the award winning PhD thesis by Stephen Holmes on education marketing.
For many years, it has been the set text for Australia’s Masters level education courses that include marketing education subjects (The University of Melbourne, University of Queensland, and The University of Southern Queensland).
Its author, Dr Stephen Holmes, is currently writing a second book on education marketing due for release in mid 2012.
Sample Media Coverage
Findings from some of our major research projects in recent years have been widely reported in media including The Guardian and The Times (UK), The Australian, The Age and Sydney Morning Herald.
Some examples of our recent media coverage are listed below:
Benchmarking Marketing Practices in the School Sector Australia, NZ (2009)
The Age.com.au – ‘Rankings now in own league‘
Sample National and International Research Reports