Stakeholder Market Research
We have a reputation for ‘getting under the skin’ to solve deep seated education marketing issues and applying market research findings far better than general communications or marketing consultants.
An independent base of evidence is essential for robust and cost effective marketing strategies. Market research with stakeholders is also invaluable for effective decisions on reputation, positioning, targeting and segmentation, communication channels, programs, and launching new services.
Our approach is to NOT just report on simple frequency results. Far too often research is designed by market researchers that have no direct experience of strategy development, and marketing management decisions in education. The key to meaningful research is in the quality of the analysis and the interpretation of the data to inform decisions guided by specific knowledge of the education sector, its culture and market requirements. We integrate market intelligence with strategy and market analysis and we continually take our clients back to the bigger picture so that the research can deliver as much value as possible.
We conduct market research for colleges to assist with stakeholders including:
- Prospective students
- Current students
- Influencers (careers advisers, teachers, parents, agents)
- Alumni
- Employers and internship providers
- Prospective academic employees
- Local community
- Professional bodies.
Research Methods
We specialize in qualitative as well as quantitative methodologies. Our research method can involve:
- Targeted online panels
- Online surveys
- Focus groups and discussion forums
- Face-to-face interviews
- Observation and Mystery Shopping