International Marketing
The Knowledge Partnership is now a global provider of education specific market research intelligence and consulting. We can be a ‘one stop shop’ for universities in Australia and New Zealand, almost all of who have formal operations or recruitment interests in offshore student markets.
We have consistently found that universities in Australia or New Zealand have appreciated the international perspective that we bring to every project. Our counsel provides wider insights and benchmarking of practice against comparable higher education markets, for example through The Knowledge Partnership UK offices. Our clients also appreciate that we can jointly undertake projects with senior consultants in our overseas offices to provide wider insights and sector opportunities.
The Knowledge Partnership Asia ‘research network’
With the launch of The Knowledge Partnership Asia and our research network, our market research capability for Australian and New Zealand universities has expanded to more than 30 countries:
We conduct both customised market research for single institutions and syndicated market research on topics of special significance to internationally focused institutions. Our international market research capacity is of particular interest to universities seeking to:
- Evaluate their reputation and brand
- Conduct holistic and comparative stakeholder perception analysis in international markets
- Test new course/program concepts
- Review and test in a segmented way their websites or prospectuses
- Build international Alumni engagement
- Undertake market feasibility studies for new international campuses.
Click to www.theknowledgepartnership.com/asia