Marketing Performance
Trusted Sector Experience
The Knowledge Partnership has unrivalled experience in reviewing marketing approach and performance in universities and then supporting them to devise effective marketing strategies.
We have undertaken more than 10 major reviews of marketing performance at the request of Marketing Directors and Vice Chancellors for Australian and New Zealand universities alone over recent years.
We work on the basis that recruitment success in student markets is not simply about the excellence of the marketing department – it is about the whole university, its values and processes.
- Our reviews are diagnostic, forensic, evidence-based and challenging
- We engage senior managers and academics – not just marketers
- The focus is on what matters in education markets, not a textbook MBA type approach
- The consultancy is delivered only by staff who have also been marketing directors in the sector
- Our detailed recommendations are informed by education and consultancy experience globally.
Benchmarking Marketing Performance against Sector Global Excellence
To support our approach, we developed and offer Marketing Excellence in Education (known as MAXIMIZE), the most widely used tool for evaluating and benchmarking university marketing performance. MAXIMIZE has been used by universities across the world since 2003.
Click here to to find out more about MaXimizE.