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Media Relations & Publicity
Being able to communicate well with your key stakeholders is essential for any professional organisation competing in the modern world. At the most fundamental level, The Knowledge Partnership can help you with your overall messages, your organisational values, and your key stakeholders. and your staff identify and communicate with key stakeholders, promote your initiatives to the press, and put yourself more firmly in the public eye.
Each communciations solution will be customised to the needs of your organisation, but here are some of the areas we can offer expertise in:
Public Relations
Advising you on how to run events, present open days, deal with VIP visits, and capture the attention of the press is a key area of our expertise. We can work alongside your in-house team, provide management help at times of overload, act as a creative sounding board, or take over the promotion of a particular event in its entirety. We have extensive experience of royal and VIP visits, the opening of buildings, media lunches, press conferences, breakfast briefings, stakeholder receptions, and large scale public events.
Public Affairs
We have worked closely with government departments and advisors on many educational issues, and can help you promote your own organisation’s political agenda. We have Knowledge Partnership advisors who work at the top level of political affairs.
Media Training
Hands on media training for small groups or individuals is provided by The Knowledge Partnership, working with journalists from the national media. Covering the basics of print and broadcast interviews, we explain how to get your messages across effectively and in the most suitable forum. We also cover crisis press management, writing for the print media, placing articles, launching initiatives, and dealing with journalists.
Advanced Media Training
Usually working with a national journalist, we provide in-depth training for those with some media experience. We can help you prepare and present your messages, and practise for radio and television interview situations – including ‘down the line’ broadcasts, live television interviews, press conferences and head –to-head debates.
Crisis Management
We can help your organisation create a strategy to prepare you for inevitable crises, unexpected events and times when your reputation is suddenly put at risk. Advice on how to set up a crisis press office, how to deal with your key stakeholders, recovery solutions, and reputation management are some of the areas in which we can offer support.
Communications Strategy
Every organisation needs to think about its key messages, and how to effectively communicate with stakeholders. The Knowledge Partnership has significant expertise in helping large organisations work out purposeful and effective communications solutions. We can offer practical help with structuring your strategy, as well as market research advice with external stakeholders or staff.
Auditing its effectiveness, and adapting it to meet future needs.
Writing for the press and the public
Getting your message across to lay audiences requires a good grasp of straightforward prose, and an understanding of how to present your message in a way that will grab the attention of your audience. The Knowledge Partnership can provide specific help with press releases, news web pages, and publications.
Publications
We have longstanding or widespread a great deal of expertise in preparing publications, including Annual Reports, house style guidelines, celebratory publications, media guides, prospectuses, flyers, and research-specific publications.
We can help with initial competitor comparisons or customer feedback on existing formats or editorial content. Alternatively, we can project manage publications in their entirety for you, taking care of editorial, design and print buying.
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Further Education