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Reputational Cake Mix: Has the reputational recipe for Higher Education changed in the pandemic?
Most universities know that reputation is their most important asset. And that it’s a subtle mix of ingredients that your stakeholders pass judgement on. But has the recipe for reputation changed as a result of the pandemic?
Open Day Delight
TKP Director Louise Simpson experiences a series of open days from a parent's perspective.
Distinctionary; a Darwinian recipe for success
What does it mean to be distinctive? Louise Simpson revisits the interactive session on Brand Distinctiveness she gave with Alan Ferns at AHUA 2018
Mastering Marketing
How can Dutch universities attract more international audiences?
Louise attends Tokyo 2020 Conference
The session, hosted by the British Council, focussed on how Japanese universities could take advantage of the 2020 Olympic Games