As part of our commitment to social responsibility, The Knowledge Partnership, and its sub-brand World 100, is committed to compliance with data protection laws, regulation and rules. This Policy adopts the fundamental principles of the EU’s General Data Protection Regulation (“GDPR”) as the minimum standard to which The Knowledge Partnership, its employees and suppliers will have to adhere.
What we collect from the use of the website
We collect information automatically through cookies and information that is completed by yourself in contact forms or surveys for tracking of website performance and marketing.
What we collect from contact forms or other request for your details
We may collect the following information depending on the nature of your enquiry:
- Name, education institution or company and company sector
- Contact information including email address and phone number
- Your newsletter or other marketing preferences
We hold this information in a “Marketing Contacts Database” (see Marketing Activity below), which we supplement with other contact names that are relevant to our business, collected from public information. We only collect business email addresses and these are checked regularly to ensure they are still valid. We collect this information under the lawful basis of legitimate interest in order to help run our business and/ or to ensure we handle your enquiry professionally within the context of doing business with you. Data will be stored on our systems until you opt out or request that your information is erased. You can opt out of receiving marketing any time – by either clicking a link in an email we send to you or by contacting us on the details below.
How do we use the information about you?
We use information that you have submitted to the website or via other communication means to process your order and manage your account, for example, to send you the relevant information you have requested. We may also use your data to market our products and services, provide research insights and keep you up to date on industry news.
We regularly update our “Marketing Contacts Database” and will manage the information as much as possible to ensure it is current and accurate. We will hold your information for a reasonable time period given the nature of your enquiry and the relationship we have with you. If your details have changed or you wish to change your marketing preferences, please contact us with new information.
- to the extent that we are required to do so by law;
- in connection with any legal proceedings or prospective legal proceedings;
- in order to establish, exercise or defend our legal rights (including providing information to others for fraud prevention and reducing credit risk);
- to the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling, but only where lawful and compliant with the Data Protection Act 1998.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
We use privacy compliant software internally to perform marketing. To send out electronic or physical marketing materials, we store your data in a core “Marketing Contacts Database” that is linked to our marketing process. When we distribute marketing campaigns, we email people with roles that appear relevant to the service we are marketing, as well as anyone who has asked to receive our marketing information and who have not ‘unsubscribed’ from our marketing activity.
Email marketing campaigns may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include for example, the opening of emails, the clicking of links within the email content, times, dates and frequency of activity.
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.
Subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.When an individual unsubscribes, the “Marketing Contacts Database” is updated to record the “unsubscribe” indicator so the individual will no longer receive any marketing activity to which they have ‘unsubscribed’.
Social media platforms
Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.
Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.
This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.
Market research projects
The Knowledge Partnership is fully compliant with all Data Protection legislation including:
- The EU General Data Protection Regulation (GDPR) 2018
- Data Protection Act 2018
- Market Research Society’s (MRS) Code of Conduct
- ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research
To download our Privacy Notice which relates to market research activities, please click here.
As a Data Controller our data protection registration number at the Information Commissioners Office is ‘Z9637266’.
How to contact us
Leeds: 0113 243 0597
Cambridge: 01223 362387
Or write to us at:
The Knowledge Partnership
9 Somers Street
Leeds LS1 2RG
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect. Should you wish to report a complaint or if you feel that The Knowledge Partnership has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.
Edited by:The Knowledge Partnership Ltd, 9 Somers Street, Leeds, LS1 2RG
31 January 2020