Privacy Policy

The Knowledge Partnership Privacy Policy

As part of our commitment to social responsibility, The Knowledge Partnership is committed to compliance with data protection laws, regulation and rules. This Policy adopts the fundamental principles of the EU’s General Data Protection Regulation (“GDPR”) as the minimum standard to which The Knowledge Partnership, its employees and suppliers will have to adhere.

This Privacy Policy sets out how The Knowledge Partnership uses and protects information when you use this website. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

What we collect

We collect information automatically through cookies and information that is completed by yourself in contact forms or surveys for statistical tracking and marketing.

We may collect the following information depending on the nature of your enquiry:

  • Name, company and company sector
  • Contact information including email address and phone number
  • Your newsletter or opt in preferences

If you telephone or email us with an enquiry, we will ask you for consent to store any personal or business information that you give to us and may request you complete an opt-in form online.

If you opt in to our newsletter, we will send you emails unless you request to opt out. Data will be stored on our systems until you opt out or request that your information is erased. You can opt out of receiving marketing any time – by either clicking a link in an email we send to you or by contacting us on the details below.

How do we use the information about you?

We use any information that you have submitted to the website to process your order and manage your account and to send you the relevant information you have requested, as well as using your data to market our offerings, research insights, products and services and keep you up to date on industry news.

We may disclose information about you to any of our employees, consultants or suppliers insofar as is reasonably necessary and where there is a legitimate business interest, for the purposes as set out in this privacy and cookie policy.

In addition, we may disclose information about you:

  • to the extent that we are required to do so by law;
  • in connection with any legal proceedings or prospective legal proceedings;
  • in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
  • to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling, but only where lawful and compliant with the Data Protection Act 1998.

Except as provided in this privacy and cookie policy, we will not provide your information to third parties without your permission.

Email newsletter

We only use privacy compliant software internally to perform marketing if you have consented to this. To perform this marketing, we store your data in a core “Marketing Contacts Database” which is linked to our marketing process. When we distribute marketing campaigns, we email people with roles that appear relevant to the service we are marketing, as well as anyone who has asked to receive our marketing information. No personal details are passed on to third parties nor shared with companies / people outside of the company that operates this website. 

Email marketing campaigns may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity may include for example, the opening of emails, the clicking of links within the email content, times, dates and frequency of activity.
This information is used to refine future email campaigns and supply the user with more relevant content based around their activity.

Subscribers are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. If an automated un-subscription system is unavailable clear instructions on how to un-subscribe will by detailed instead.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit our websites, we may collect information from you automatically through cookies or similar technology Most websites including ours use cookies to track traffic on their website for data collection and personalisation. We’re able to see which pages are being used, which helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

For further information, visit

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. You can always clear your cookies or block cookies using your browser settings. (This may prevent you from taking full advantage of the website.). Google Analytics is a current example of “Big Data” collection which we use for determining visitor sessions, tracking traffic sources and navigation around the website.  You can read Google's privacy policy here for further information

Privacy policies of other websites

The Knowledge Partnership website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Social media platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Market research projects

The Knowledge Partnership is fully compliant with all Data Protection legislation including:

  • The EU General Data Protection Regulation (GDPR) 2018
  • Data Protection Act 2018 
  • Market Research Society’s (MRS) Code of Conduct
  • ICC/ESOMAR (European Society for Opinion and Marketing Research) International Code on Market and Social Research


To download our Privacy Notice which relates to market research activities, please click here

Data controller

Our data protection registration number at the Information Commissioners Office is ‘Z9637266’.

Changes to our privacy policy

The Knowledge Partnership’s keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 11 November 2019.

How to contact us

If you have any questions about The Knowledge Partnership’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at:

Call us: Leeds 0113 243 0597

Cambridge 01223 362387

Or write to us at:

The Knowledge Partnership

9 Somers Street

Leeds LS1 2RG

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that The Knowledge Partnership has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office.

Edited by: The Knowledge Partnership Ltd, 9 Somers Street, Leeds, LS1 2RG