BET Business Engagement Tool

How effective is your management of industry partners? Are both parties getting the most from the relationships and are you ready for KEF?

Universities are putting increasing amounts of effort into employer and industry engagement, not only to maximize research and knowledge transfer opportunities but also to ensure student employability matches the needs of the workplace and their students’ career aspirations.

To enable universities to assess the effectiveness of their engagement and to help them prepare for the government’s Knowledge Exchange Framework (KEF), we have developed BET – the Business Engagement Tool. BET has been designed and piloted with a group of universities and researched with a substantial panel of industry partners and professional and academic staff at universities.


  • Maximise research and innovation partnerships, programmes and income
  • Transform the learning and workplace experience opportunities of students
  • Inform the design of courses to meet the needs of employers and improve student employability
  • Secure the success of workforce development programmes and increase CPD income
  • Shape universities' professional service teams and strategies


The BET audit uses best practice performance measures created from surveys and in-depth consultations with businesses and university professional and academic staff. It has the following stages:

  • An online self-assessment survey for management, professional and academic staff
  • One to one interviews with key staff to assess aspirations, practices and capabilities
  • Desk research of key comparative metrics and the University's strategies and plans
  • Benchmarking against a best practice scorecard
  • Feedback through a practitioner-consultant workshop
  • Research survey with your Business Partners on their engagement needs

We would be happy to tell you more about how BET was developed with our university partners and the results from the research that was used to create it.

We charge a cost effective fixed price for an audit.

We asked The Knowledge Partnership to review our business engagement. Their recommendations based on in depth consultation with our staff provided invaluable insights.

Business School Dean, Russell Group University

For more information please contact David Sanderson at or +44 1132 430597

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