Knowledge PR is a specialist service aimed at researchers, to build reputational impact, increase rankings, and catalyse new research collaborations. Working with your academics, we help you get the best publicity for your research, ensuring it reaches the right audiences and receives effective coverage. Our consultants are all PR professionals and writers who are expert in translating complex university research into public and specialist media stories. We understand the importance of working with the central press office, whilst also giving faculties that extra attention.
We can help you tell the story of your university’s research, delivering impact, enhancing the university’s research reputation, and building awareness and profile both nationally and internationally.
How could Knowledge PR benefit your researchers? We will:
Develop a communications strategy that fulfils faculty objectives but also aligns with the university’s strategic plan
Identify and create authentic research stories and events that will engage the audiences who matter the most
Place your research news in publications read by your target audience, creating a more prominent media profile
- Create engaging content for faculty websites and use an integrated communications approach to reach key audiences
Use blogs, social media and other online channels to ensure maximum exposure
Publicise your research among relevant audiences, stimulating new contacts and collaborations
Give both Early Career Researchers and senior staff the skills to deal with media enquiries confidently and effectively
Translate your research into language that everyone can understand
- Support your team with writing REF impact case studies
Why The Knowledge Partnership?
We are not a corporate PR agency - we specialise in the higher education sector and have a passion for promoting research. Our consultants have worked as journalists, senior press officers and communications directors for universities and know how to work across different academic fields and win the confidence of the media. We understand the unique challenges the sector faces and have the tools and experience to help our clients achieve their goals. The Knowledge Partnership has an established reputation for delivering effective, hard-hitting advice, tailored to our clients’ specific context.
“....helped academics develop skills in social media, writing press releases and organising non-academic conferences, but also substantially contributed to changing the culture so that academics became more outwardly oriented….”
Senior Research Fellow, University of Bristol
“.... changed the way that our researchers think about publicity and media opportunities. They are more proactive and are now approaching me with leads for news stories.”
Marketing executive, University of Southampton
“...we have significantly increased our followers on social media and have successfully made contact with a number of journalists who are keen to write about our programme….”
Research Manager, University of Bristol
“.. I have since gained a significant amount of press coverage, in the right media for my target audience…”
Researcher, University of Oxford
Please call Louise Simpson on 01223 362387 or email email@example.com to discuss the Knowledge PR service or arrange a taster workshop.