Dr David Llewellyn
Harper Adams University
Dr David Llewellyn became the head of institution at Harper Adams University in 2009. After holding posts in two large universities and a small postgraduate medical school in London, he moved to Harper Adams in 1998, initially to become the chief administrative officer. David’s earlier roles in university management included oversight of marketing, and he now works closely with the Harper Adams team to help drive the University’s marketing and communications activities. In addition to other appointments he is currently a member of the Marches LEP Board and chair of the higher education representative body, GuildHE.
Director of B2B Marketing and Market Intelligence
Paul Raybould is the Director of Marketing & Market Intelligence for QS. In this role he works with universities to support their marketing strategy for international and EU recruitment - covering market research, student profiling, competitor positioning and digital campaigns. He is also responsible for managing the International Student Survey, examining the motivations and decision-making criteria of over 77,000 respondents in the world’s largest survey of pre-enrolled international and EU students. Paul has 20 years of experience working in digital marketing, with a specialist interest in marketing automation, search engine optimisation, digital advertising, social media and performance measurement.
Market Insight Manager
The Knowledge Partnership
Over her years with The Knowledge Partnership Janet has taken ownership of the production of some of the company’s most successful standalone report products, including our SubjectView and Course Viability Reports. Alongside this, Janet has supported colleagues with a range of client-led projects, including university-wide portfolio reviews and bespoke projects on areas such as the impact of institution location or the subject preferences of highly qualified students. She additionally supported the World 100 network by interviewing international PhD students about their reasons for studying outside of their home country. Janet also has responsibility for liaising with data providers to ensure The Knowledge Partnership secures the most relevant and up-to-date resources to support and inform the wide range of services offered.
Market Insight Executive
The Knowledge Partnership
Jacob graduated from the University of East Anglia in 2017 with a 1st in Culture, Literature and Politics, and was drawn to a career in market research following an internship with Enders Analysis during his second year. Building on this interest, Jacob made use of online focus groups in his final year dissertation in an effort to gain more experience of practical research, and managed to join international market research company Mintel as an Associate Analyst following his graduation. Whilst at Mintel, he was part of the retail division, focusing mostly on the homewares market, and was responsible for the daily newsletter Today in Retail, which summarised any significant developments or changes in the European retail sector.
Head of Planning
University of Northampton
Brendan currently leads the Planning Office at the University of Northampton where he manages a team that provides support for strategic decision making; management information and insight to support quality assurance and the student experience; and, the understanding of performance and risk. Prior to joining Northampton, Brendan worked at the Universities of Leicester and London in planning and international marketing roles. He is the chair of trustees for an eight school multi-academy trust in Coventry.
Managing Director, Insight
Josephine heads up the Insight side of YouthSight; namely the Brand and Higher Education market research teams. She joined the company in 2013 and immediately hit the ground running, winning over clients such as Sky, Channel 4, Sport England, Ofcom, and Endsleigh. In 2014/5 Josephine launched State of the Youth Nation; a subscription based tracking study providing clients with access to the most up-to-date youth trends and data.
Josephine began her market research career in 2001. Her first five years were in social research managing evaluation projects for clients such as the Home Office, DECC, DCLG, Ofsted, and BIS. In 2006 she joined GfK and started providing market research to clients including BMW, Google, Facebook, BT and BBC.
Head of Insights
Sarah joined UCAS Media in 2017 as Head of Insights, applying her decade of working in data and analysis at a senior level, to launch a highly successful new consultancy service for the business.
A self-titled data geek, Sarah’s passion has always been about helping businesses, whatever their sector, understand how the data they hold can be used to take action. Since joining UCAS Media, she’s leading the charge to get the sector, in a swiftly changing market, to see how data used to its full potential could make a real difference to strategic planning and tactical action.
Dr Vicky Lewis
Vicky Lewis Consulting
Dr Vicky Lewis is an independent consultant specialising in international strategy development and implementation planning for HEIs in the UK and overseas (see vickylewisconsulting.co.uk). She has 25 years’ HE experience (first in Wales, then Scotland, then England), including Director of International Relations and Director of Marketing and Communications positions. In 2007, Vicky completed the University of Bath’s DBA in Higher Education Management. Her thesis investigated different drivers for and approaches to HE internationalisation, a topic which she continues to research. Vicky is a Consulting Fellow with the Halpin Partnership and a member of US-based The Brenn-White Group’s international network of experts.
Dr Janet Ilieva
Founder and Director
Janet Ilieva is founder and director of Education Insight, a research consultancy specialising in international higher education. Janet’s focus over the past years has been on national policies for higher education engagement and transnational education.
Janet started her career as a university lecturer in economics before joining the British Council in 2004, to lead the department’s work for higher education research and market intelligence.
Janet joined the Higher Education Funding Council for England in May 2013 as head of the HEFCE Observatory. There, she published on international student demand for higher education in England with a strong focus on transnational education. Janet is an adviser on the Philippine - UK Transnational Education Programme run by the British Council and the Commission on Higher Education of the Philippines. She is also a member of the Editorial Advisory Board of the Journal of International Students (JIS).
Head of Market Insight and Data
University of Surrey
Sam has worked in market insight and strategic marketing roles in higher education for over 14 years now having previously started his career in regional economic, labour market and skills research.
He is currently Head of Market Insight and Data at the University of Surrey and is particularly focused and passionate about competitive positioning and strategy, pricing, segmentation and insight-led objective decision making within the organisation. Sam is also chair of the Higher Education Market Research Forum, a national network of over 130 insight professionals within higher education, and Deputy Chair of the UCAS Marketing Advisory Group.
Business Intelligence Officer
University of Exeter
Dan is a Business Intelligence Officer, a Qualified Accountant and a Data Visualisation Specialist working at the University of Exeter. Dan delivers data visualisation training across the UK with the aim of helping you to improve the way that you communicate with your data. Further information about Dan and the training that he offers can be found at www.graphicinsight.org/training
The Knowledge Partnership
Dave is the most experienced HE marketer in the UK, with 30 continuous years in director-level roles, initially at Nottingham Trent, then as the first CEO of Heist, and since 2004, as co-founder of The Knowledge Partnership.
Over those 30 years he has advised many HEIs on name change, created the only PG course in education marketing, devised and launched the Heist Awards, co-authored academic papers, and led major studies on HE-parental engagement, the impact of rankings, the impact of rising fees on student demand, and applicant perceptions of higher education.
He has two major projects funded by HEFCE: one focused on improving the efficacy of new course development and one that led to the development of a marketing excellence framework for universities, used by HEIs internationally.
The Knowledge Partnership
During his time with the company, he has worked on a wide range of projects, covering every aspect of the business. He manages Portfolio Review methodology, providing highly relevant, evidence based portfolio advice to modern and established universities around the UK.
Amongst recent projects he managed the pilot year of the World 100's Reputation Tracker, and has experience of primary research, course benchmarking and portfolio reviews with a wide variety of higher education institutions, mainly in the UK but also in Europe and around the world through the World 100 Network. Adam spoke at the 2018 University Market Insight Conference on trends affecting UK higher education.
In 2015, Adam was awarded the MRS Diploma in Market and Social Research Practice and became a certified member of the MRS.
Jane founded Shift Learning in 2002. Since then she has overseen, and managed, various mixed methodology research projects specialising in providing insights into markets, products, services, competitors and various stakeholders. Jane has a strong interest in new methodologies; this, combined with her unique ability to generate new ideas in product development and marketing strategy, means she is adept at delivering recommendations with a strong practical focus on education trends and innovation.
As MD, Jane also manages the team and is responsible for quality and oversees the development of new theoretical and methodological approaches. Jane has a wealth of experience of working in the educational publishing sector, and prior to co-founding Shift Learning, established a reputation as a market-driven publisher with over 10 years’ experience in educational publishing with Palgrave Macmillan, Financial Times Management and Pearson Education.
Writer, speaker and strategic data advisor
Andy Youell Associates Ltd
Andy has spent over 30 years working with data and information and with the systems and people that process it. After spells with PCFC and HEFCE he joined HESA in 1996 to a role focussed on improving the standard, and the broader understanding, of data quality. Andy became Director of Quality and Development in 1998 and assumed responsibility for the development of HESA systems (including the core data collection system and the HEIDI analysis system) and for broader quality issues through the ISO9001 standard.
In 2013 Andy was appointed Director of the Higher Education Data & Information Improvement Programme (HEDIIP) which was created to reduce the burden and increase the value and accessibility of data and information about HE. HEDIIP created a new architecture for the HE data landscape which is now being implemented through the HESA Data Futures programme and the Data Landscape Steering Group. Andy now works with organisations across HE as a writer, speaker and adviser on data issues.
Head of Strategic Market Insight and Planning
University of London
Katherine’s current role is at the University of London which works with the Member Institutions, such as Kings, LSE and UCL to create and deliver courses and qualifications by transnational education and distance learning worldwide.
Her role is to lead on strategic marketing planning and create an evidence base to support decision making and to lead on market development strategies for distance learning and transnational learning. Previously, Katherine was responsible for the marketing communications function including customer acquisition, partner marketing and brand marketing.
Katherine has also worked for the Open University in the UK on the international delivery of their courses, as well as at other public and private academic and training organisations where she led on marketing communications, marketing strategy and research.
Director (Higher Education Internal Audit and Advisory lead)
Andrew is a qualified accountant and has been with KPMG for over twenty years, working in their Public Sector practice. He works extensively in the Higher Education sector, and with related government departments. Andrew leads their education practice in the midlands and has significant involvement with the development of our HE Advisory and Internal Audit services to the sector. He also has extensive experience of both financial and non-financial processes, including the Transparent Approach to Costing.