The EU Student Market

An exploration of the EU student market - insights for the post-Brexit era

This first CollectiveIntelligence research project provided a 360-degree view of EU student recruitment, with primary research carried out in Autumn 2016 engaging over 3,000 EU prospects, current students and alumni and providing insight from frontline staff. Secondary analysis looked at trends in the make-up of the EU student population and recruitment by UK universities and we also undertook a detailed evaluation of universities' online marketing (Summer 2016) against a scoring system developed specifically for this research.


The Key Questions Answered:

  • Will the UK be seen as being as welcoming to European students as it was before the vote?
  • Will probable changes to tuition fees and funding have a major impact on the volume or nature of the study body we attract from Europe?
  • How prevalent is paying “UK home fees” using subsidised loans amongst the main factors that motivate EU students to study in the UK?
  • What motivates EU students to study in England over cheaper options in the UK and overseas?
  • What are EU students’ specific needs, academically and financially, and how do these differ to those of UK and non-EU students?

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