UK University Straplines and Slogans
In just 10 pages you will capture the current list of slogans used, learn about the difference between straplines and slogans, get advice on what makes a good strapline and gain access to other resources to ensure you slogan is unique across international HE.
This report answers three questions:
- What is a strapline or slogan?
- What does the professional and academic literature tell us? What makes a good slogan? Do they have any impact in higher education?
- How many UK universities use a slogan or strapline? What can we learn from their use?
UK University Straplines & Slogans