UK University Straplines and Slogans

In just 10 pages you will capture the current list of slogans used, learn about the difference between straplines and slogans, get advice on what makes a good strapline and gain access to other resources to ensure you slogan is unique across international HE.

This report answers three questions:

  1. What is a strapline or slogan?
  2. What does the professional and academic literature tell us? What makes a good slogan? Do they have any impact in higher education?
  3. How many UK universities use a slogan or strapline? What can we learn from their use?