We have just got back from the 5th CIM HE MIG Conference, held this year in Manchester. A great time was had by all, and we listened to some very interesting presentations. The main themes were international marketing and social media, very relevant topics that everyone seemed to benefit from. An in-depth look at BCU’s recent marketing communications (with the objective of annoying Birmingham and Aston) and the sector context from Professor Brookes were our highlights. Sarah Beresford, our Senior …
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TKP in the Media – Choice Factors in International Academic Job Change
We have been featured in the THE this week for our 2011 World 100 research study “Choice Factors in International Academic Job Change”. Written for members of the World 100 Reputation Network, the study, conducted with 51 academics in 12 top universities, found that university reputation was the most important factor for academics deciding whether to take a job in another university. The study found reputation to be “defined by academics as a complex amalgam of research excellence rather than …
read moreNetherlands may grab higher share of the UK Masters Market
Netherlands may grab higher share of the UK Masters Market Whilst there has been much debate in the media about the increased threat to UK university undergraduate recruitment from the Netherlands, new research by education marketing consultancy The Knowledge Partnership (TKP) confirms that the most serious competition may be for full-time Masters students. The study of over 1,500 UK undergraduates actively considering postgraduate study found that 39% would seriously consider enrolling in the Netherlands. Commenting on the results, David Roberts …
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