College Reputation Management
The College Reputation Toolkit
As a community based service, the reputation of further education is shaped primarily by word of mouth. Parents, employers, students, college staff, agencies and community representatives interact and share stories based on their experiences and those of people they know. The best organisations not only deliver an excellent experience but they use advocacy and engagement techniques to develop, manage and amplify their reputation.
Free download of a major study into the reputation of FE colleges and the management of their image – Furthering Reputations
The College Reputation Scorecard is an interactive spreadsheet tool designed to enable a college management team to self-assess how well their institution is managing the key factors that drive long-term reputation.
The HEliX Healthcheck - Having a positive, well-informed and engaged staff community is critical to reputation in the education sector. The HEliX Healthcheck is an interactive spreadsheet for evaluating the current state of your college’s internal staff communications and engagement. Click here to find out more about internal communications for colleges
The College Stakeholder and Advocacy Builder – spreadsheet tools for identifying priority stakeholders, selecting student ambassadors and rating your business referral activity.
How to Measure your College’s Reputation a guide to a basket of practical methods and metrics derived from the academic literature that can be applied to monitor your reputation.
You can purchase the tools (with user guides) for independent use, but we recommend they are used initially within an “on campus workshop” facilitated by The Knowledge Partnership.
We can also provide stakeholder research as part of a reputation audit and can work with you to create reputation objectives and support strategy development.
Contact David Roberts for more information: david.roberts@theknowledgepartnership.com or call 0113 3944552