Marketing Excellence in Further Education

FE MaXimizE

FE MaXimizE is a method of evaluating how well your college is managing the key activities that contribute to success in student markets. It assesses:

• Your market orientation against a best practice framework
• Practice against others in the sector (benchmarking against “best in class”)
• Progress on a journey to excellence

MaXimizE uses a framework of good practice (download the PDF here) co-created with support from Queensland TAFE and the national LSC in England. It was piloted by six colleges before being launched.

Colleges are assessed against a set of best practice statements clustered under three key success areas:

• Strategic Management
• Marketing Practice
• The Impact on the Learner (the Learner Journey)

This approach has been used by general, specialist and sixth-form providers in three continents.

You can apply FE MaXimizE using an online self-assessment process, or through independent evaluation involving specialists from The Knowledge Partnership on a consultancy basis.

For colleges who’ve adopted FE MaXimizE, the hidden benefits are often as valuable as the formal outcomes. The process creates:

• A matrix linking staff across a College – identifying connections between diverse members of staff and departments
• A mosaic that pieces together often disparate marketing activities within a college – creating a picture that everyone can see
• A map to inform future thinking – guiding strategic thinking and operational action

FE MaXimizE establishes current strengths and weaknesses and guides planning for cross-college marketing activity – at operational and strategic levels

For more information please contact Fiona Carthy at f.carthy@theknowledgepartnership.com or on 07854 707 361