Leadership, Governance and Management Fund
Project Number: 212
Market Assurance in New Course Development (NCD)
What’s the project all about?
The project will develop, evaluate and disseminate methods and techniques for the effective market assurance of new programmes. The purpose of the project is to support:
- More efficacious course development and, therefore, reduced incidences of failure by HEIs to recruit viable cohorts of students
- Improved financial sustainability in the sector due to a greater proportion of new courses achieving strong and sustained market appeal
- A more collaborative approach between academics and other professionals (e.g. marketing, quality, HR) to new course development
- Initiating networks of HE staff with common interests in course development
The outputs will be applicable to deans, subject leaders, academic course developers, and marketing, finance, quality and planning departments.
This website will expand as the project evolves. It will include:
- Access to survey tools enabling all universities to participate and contribute
- Free access to analytical outputs and survey reports
- Free downloads of good practice case studies
- Free downloads of good practice advice guides
We are keen to engage a range of higher education staff including those working in marketing, quality, planning and academic management including deans, heads of school or subjects and programme leaders/developers.
Get involved
Click here if you wish to join a project email alert to ensure you do not miss opportunities to engage, download new materials, comment or contribute.
Become an Associate Member of the project
We are seeking a maximum of 9 HEIs to join the project. Your involvement in the project will be communicated to HEFCE.
- A free benchmarked evaluation of your new course development processes
- Access to best practice examples across the 12 partners
- Development opportunities for your staff
- Early exclusive access to analysis of the degree and masters market
- Free survey results of students enrolling to your new courses
- Opportunities to promote and showcase your successful new courses to a wider audience
Click here to download the guide for Associate HEIs and application form
Contacts
The project is led by the University of the Arts with partners representing different parts of the sector. There will be opportunities for up to nine HEIs to apply to join the project as associate partners. Details will be published and circulated in March
Lead University: University for the Creative Arts (UCA)
Paul Coyle
Pro Vice-Chancellor Learning and Teaching
pcoyle@ucreative.ac.uk
Partner Organisations:
The University of the West of England
University of Leeds
UCAS
Project Consultants
The Knowledge Partnership
David Roberts
d.roberts@theknowledgepartnership.com
