Stakeholder and Perceptions Research

Stakeholder management is critical to your reputation. We work for institutions keen to evaluate the extent to which the 50 or 100 individuals who can make or break their ambitions are well-informed supporters. They might be the chair of the police authority, the CEO of the funding council or the research director of a major charity.

The health of your relations with key partners and stakeholders (political, economic, community, funding and educational) is now a widely used KPI in the sector, with period reporting to governing bodies using independent research now commonplace.

Aligning your communications messages with your stakeholders’ key interests is a well embedded reputation management technique – do you have the evidence to execute such a strategy? Does your vision excite your key influencers or are they ambivalent to your ambitions? Are your key stakeholders advocating for you or are they just engaging with you out of a sense of duty?

  • Our aim is to add value through the research itself as we deploy highly experienced senior interviewers who can engage in a dialogue with your VIP stakeholders – we want them to feel engaged rather than surveyed.
  • We can capture feedback using personal or telephone interviews or online, including the creation of moderated stakeholder communities.
  • We evaluate and report the evidence in clear but innovative ways - designed for action by senior managers, governors and communicators.