Published Reports
Since we launched in 2004 we have been engaged in a number of development projects that have resulted in reports that you can now access free of charge.
Employer Perceptions of Further Education Reputation Research
Fiona Carthy and Chris Taylor, 2011
This research carried out by The Knowledge Partnership and commissioned by the FERSG, interviewed a range of skills experts and employers on the reputation of FE with businesses.
The main areas for investigation were around the understanding and awareness of FE; the perception of reputation; the positioning of FE and recommendations by respondents for improvement.
Reputation Management for Education: A Review of the Academic and Professional Literature
David Roberts, 2009
We have been researching this area since 2001 with various stakeholder groups and with those who manage and market education. This download currently includes a review of literature to 2009 and will be updated later in 2012 to take account of more recently published papers in this field.
Furthering Reputations: Insights into Reputation and its Management in the Further Education Sector
David Roberts with Lisa Thompson, 2009
Part one of this report synthesises the published professional and academic literature relating to the concept of reputation and its management.
Part two is based on original research by undertaken by The Knowledge Partnership in Lancashire and the North West region that engaged key college stakeholder groups including students, parents, employers, FE staff and regional agencies.
Word of Mouth and Influencer Marketing: Literature Review Summary
David Roberts, 2009
A short review of professional literature relating to word of mouth marketing.
Review of the Overseas Research Student Award Scheme (ORSAS)
Louise Simpson, 2008
The Knowledge Partnership undertook a general review of ORSAS to assess whether the scheme is still achieving its original objective and drawing the best overseas postgraduate students to the UK for study.
Marketing Higher Education – An International Comparative Study (UK, Australia and New Zealand)
Lisa Thompson and David Roberts, 2008
This study, based on 58 institutions, describes marketing and communications resources, structures, priorities and activities across the three countries. It aims to highlight and explain variances between the three countries in terms of the development of marketing and communications practice and to stimulate debate about the development of education marketing and communications, its role in the sector and its contribution to wider organisational goals
Louise Simpson, 2007
We produced a research paper funded by the European Commission looking at international student mobility and the business case for collective promotion of Europe.
University League Tables: The Impact on Student Recruitment
David Roberts with Lisa Thompson, 2007
This paper reports the impact of university league tables both in terms of the share of applications received by a university and the academic performance quality of its admissions. It includes a review of previously published evidence regarding reported use of such tables and their influence.
Changing Fee Regimes and their Impact on Student Attitudes to Higher Education
Nick Foskett, David Roberts and Felix Maringe
Higher Education Academy, 2006
Funded by the Higher Education Academy the research provided evidence of the likely impact of the introduction of the new variable HE fees regime in England on the decision-making of young people about HE admission and on the shape and organisation of the HE undergraduate market place.