Strategic Marketing Review

The Knowledge Partnership has unrivalled experience in reviewing education providers from a market perspective and then supporting them to devise effective marketing and communication strategies.

You know that success in student markets is not simply about the excellence of the marketing department – it is about the whole organisation, its values and processes.

• Our reviews are diagnostic, forensic, evidence-based and challenging.
• We engage senior managers and academics - not just marketers
• The focus is on what matters in education markets, not a textbook MBA approach
• The consultancy is delivered only by staff who have been directors in the sector
• Our detailed recommendations are informed by research and consultancy

“We act as an informal best practice exchange – what we learn from projects in Australia often translate directly to the challenges facing our clients here in the UK”

“MaXimizE is about the whole institution and its response to the market – not a narrow evaluation of overt marketing activities”

When you commission The Knowledge Partnership to review your University or College you effectively join the marketing excellence programme and benefit from the unique evaluation and benchmarking approach that places your performance into a sector context.

• Locate your strengths and weaknesses relating to marketing, organisational development and the student journey

• Use our unique online methodology to reveal what the in house community believes the priorities and critical success factors to be so you can win support for your plans

• Learn where you can build alliances with academics and the senior executive based on mutual priorities

• Create a solid baseline against which to monitor progress

• Benefit from our expertise and experience of what works well in education sectors to devise realistic action plans to meet the challenges ahead

Read more about our approach…

The Marketing Excellence in Education Programme for Universities
Subscribe now to our 2009 online marketing evaluation programme – your chance to benchmark against a large sample of national and international HE providers.

The Marketing Excellence in Education Programme for FE Colleges