Schools
Schools – both state and independent, are entering a fast changing educational landscape where reputation and market positioning are at the forefront of organisational strategy. Our consultants understand the landscape, having been in-house Directors of Marketing themselves. We marry our research expertise with our marketing knowledge and experience to provide a full marketing and communications service to schools.
Our depth of knowledge and experience has led to a marked increase in demand for our specialist services. Our knowledge of schools, colleges and universities means that we have experience and associations across the whole education sector where there is considerable overlap.
Recent projects at the end of 2011 have included:
- A reputation review for a world-renowned premium fee independent school.
- A reputation review (internal and external) for a top 100 independent day school
- Enrolment trend and market analysis for a mid fee day and boarding school
These projects have allowed clients to understand (from the markets perspective) the basis of their reputation. It has highlighted their strengths and weaknesses and identified areas that parents’ value along with those areas where performance is below par. It has uncovered the hidden trends in enrolment patterns and identified marketing activity that needs bolstering.
When assessing parents’ needs we go beyond purely gauging levels of satisfaction. We drill deeper into the motivations and expectations of parents – giving clients real depth to the findings. We don’t leave you with a hefty report full of charts – but provide a detailed analysis of the findings and we use our wider knowledge and experience to make hard-hitting, relevant recommendations.
Our services fall broadly into the following categories:
- Reputation Reviews
- Parent and Staff Research
- Enrolment and Market Position Analysis
- Marketing Planning
- Interim Management
- Development and Alumni Relations
However, we prefer it if you bring us the problem and allow us to help you find the solution. Send us your query or problem now a no obligation response.