Marketing Planning
Schools need marketing plans at two levels – strategic and operational. Most focus in operational and tactical marketing activity, such as advertising and prospectus production, rather than aligning marketing activity with your school’s wider ethos and strategic aims.
We help you to develop a marketing strategy that covers the whole of the student journey and links reputation management, with recruitment activity and alumni/development relations.
Our skill lies in being able to convert your whole school strategy into an aligned marketing strategy that translates into operational marketing tactics and messaging that achieves results.
Email f.carthy@theknowledgepartnership.com or call Fiona Carthy on 07854 707361 for an informal discussion.