Parent and Staff Research
Schools often routinely measure parent satisfaction – but are they asking the right questions? Our satisfaction surveys are based on qualitative research, which informs us about what is important to your parents. Schools are varied and have differing attributes, characteristics and values and parents are equally different, which is why it is important NOT to apply a rigid set of questions to a conceptual group of homogenous parents – moreover we will ask questions of your parents that are relevant to them and to your school.
Staff are an important part of the reputational journey of a school. ideally they should aspire to work for you, share your values and deliver the vision you promise to parents and pupils. Their perception of the school and its reputation is critical to your success – so in assessing staff perceptions are you asking the right questions. We undertake one to one interviews and online surveys to understand the internal perspective of your school.
Download our parent and staff research samples.