‘Business Partner’
Tools and strategies to create effective partnerships
We work with clients to create profitable education-business partnership strategies. Through this work we have researched a range of methodologies to develop a unique suite of market analysis and targeting tools to deliver robust commercial plans and marketing strategies.
Business and employer targeting and marketing
Our bespoke business/graduate employer targeting model identifies the businesses that are most likely to be open to partnerships with you.
We deploy a range of criteria and data sources to locate the best prospects – as defined by you – from over 50,000 employers. They will fit your desired profile and can be prioritised to identify the best 10, 50 or 100 to ensure efficiency of effort.
Apart from business name and address in most cases we also supply names and titles of suitable contact individuals. We tailor the analysis for your institution and for a range of purposes, for example:
- Obtaining work placements and internships.
- Enhancing recruitment of your graduates.
- Creating knowledge transfer partnerships.
- Identifying possible workforce development clients.
- Providing insights and feedback for course review and new developments.
Tailored to your needs
To ensure your engagement and marketing teams are well briefed, the target businesses can be;
- Profiled against industry sectors and geographic locations (e.g. convenient ones to visit).
- Matched to your broad subject or discipline areas.
- Selected as regular recruiters of graduates.
- Identified as growing, taking on more staff and having an interest in issues that match your own expertise.
