How to Improve your Marketing Performance
The Knowledge Partnership works with vice chancellors and principals to ensure their university or college is prepared for the new market environment.
Success will increasingly be driven by the preferences of students and employers, rather than the old model where success was achieved largely by being aligned to policy priorities and associated funding streams.
Our services include:
Strategic Benchmarking and Evaluation where we deploy a number of analytical tools to first evaluate institutional performance and then benchmark the organisation’s infrastructure and culture to determine the extent of its market orientation.
The deliverable is a diagnostic report that then maps out a plan for organisational development.
The overall aim of such a review is to ensure that our clients have right capacity (insight, policies, processes, structures and skills) in place to prosecute their strategies and meet the challenges of a less certain market.
Reviews of Operational Marketing where we focus on the effectiveness and efficiency of the marketing function (including departments such as enterprise, communications, DARO, admissions etc). This service is delivered by a consulting team all of whom have held senior level marketing positions at director/senior level in education institutions.
Clients are typically seeking answers to questions such as:
- Do we have an efficient model for the delivery of effective marketing?
- Given our goals do we have the right capacity and experience in place?
- How can we improve the level of integration between those working in marketing roles?
- How should we split the responsibilities between central and devolved marketing staff?
- What marketing KPIs are appropriate and how can performance be monitored?
- Do we spend too much or too little on marketing?
The overall aim of such a project is to ensure the marketing functions are fit for purpose and set up to deliver best value.