International Marketing

International

The Knowledge Partnership brings international expertise and perspective to all of our consultancy and market research work. Our international experience has been developed and maintained through our network of staff and clients which spans the UK, Europe, Australia, New Zealand and Asia. Our consultancy team have direct knowledge of education markets and systems across the majority of markets in the international sector which means we can add real value to our clients by providing effective and pragmatic solutions to international related projects, built on experience.

This international experience and is complemented by a comprehensive suite of  up to date international data and market intelligence tools ; our capacity to undertake primary quantitative and qualitative research in the UK and Overseas and the ability of our highly skilled in-house market research team to provide customised analysis to meet the needs of our clients.

The benefit for our clients is that we can combine an international perspective with all of our areas of work including strategic marketing development, reputation and communications management, new course development and portfolio evaluation, market research and analysis and employer and business engagement. This serves both institutions seeking effective solutions in order to optimise their international position and institutions seeking a rounded view of more locally focused issues.

In the UK and Europe, our International work is led by Sarah Beresford who has more than eight years of direct experience of the international marketing and recruitment sector working for some of the most successful recruiters of international students in the HE sector and for the British Council overseas.

The range of services that The Knowledge Partnership provides to clients include:

  • Strategic international marketing and recruitment
  • International reputation and communications management
  • New course development testing and portfolio evaluation for international markets
  • International market research and analysis
  • International market insight
  • Consultancy

Current data tools and international research projects include:

  • International Fees Data
  • International Subject View
  • Research into UK based international students

For further information on any of our services or to discuss ways in which The Knowledge Partnership could add value to your institution, please contact Sarah Beresford: sarah.beresford@theknowledgepartnership.com

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