UK-based International Student Recruitment Market Report
The Knowledge Partnership is pleased to announce that the first comprehensive market report on international students who are in the UK when they apply for undergraduate study is now available for purchase.
This report is based on an independent research project undertaken between September 2011 and April 2012 designed to deliver invaluable insights about the international market in the UK. This included analysis of UCAS Applications data from 2008-2010, online surveys of universities, schools and international students and in-depth interviews with university colleagues active in the UK-International Market.
The UK represents the largest international student undergraduate market for UK universities. More than half of the 200,000 international undergraduate applications made to UK universities each year come from students who are already studying in the UK.
Our initial research suggests that applicants who are already in the UK when they apply are likely to be better adjusted to UK life and study, have a high standard of language proficiency and are more likely to convert from application to acceptance of an offer than undergraduate applicants who apply from outside the UK.
The 58 page report includes:
- An eight page summary of the main findings and implications.
- An overview of the UK-Based International Market
- A breakdown of the market by country including the top 20 country markets which comprise 80% of the market and a comparison between international applications originating from the UK and from Overseas
- A breakdown of the market by academic subject including the 20 subjects which comprise two thirds of the market and a comparison between international applications originating from the UK and from Overseas
- A breakdown of the market by Mission Group including the impact of location and type of school that a UK-based international student attends.
- The location of UK-based international students by region
- Which regions UK-based international students apply to and ultimately accept including a comparison of regional retention of UK-based international student applications.
- An overview of the type of school and qualifications that UK-based international students are likely to undertake.
- A comparison between the UK-based international market and the UK market.
- An overview of marketing activity and resources that universities invest in this market.
- An overview of actively reaching UK-based international students based on the opinions of universities active in the market, schools and UK-based international students. This includes activities to reach UK-based international students, the importance of building relationships with schools, UK-based international student decision making and influencers, support & information requirements and interest in non-UK located university options.
- An indication of the position of your institution in this market by Mission Group and Region (other institutions are anonymised)
The full report is available as a PDF for £1450 + VAT.
To purchase the full report please complete the online form here: Order Form
A copy of the eight page summary of main findings and implications is available as a PDF for £600 + VAT
To purchase the summary, please complete the online form here: Summary Order Form
For further information please contact Alex Beavis (alex.beavis@theknowledgepartnership.com) or Sarah Beresford (sarah.beresford@theknowledgepartnership.com).