Adam Cresswell

Head of Courses and Student Markets

Adam joined The Knowledge Partnership in 2009 after completing his BSc in Marketing at Aston University. He spent two years working from the Cambridge office before moving to Leeds.

During his time with the company, he has worked on a wide range of projects, covering every aspect of the business. He now manages Portfolio Review methodology, providing highly relevant, evidence based portfolio advice to modern and established universities around the UK.

Amongst recent projects he managed the pilot year of the World 100's Reputation Tracker, and has experience of primary research, course benchmarking and portfolio reviews with a wide variety of higher education institutions, mainly in the UK but also in Europe and around the world through the World 100 Network. Adam spoke at the 2018 University Market Insight Conference on trends affecting UK higher education.

In 2015, Adam was awarded the MRS Diploma in Market and Social Research Practice and became a certified member of the MRS.

Away from work, Adam is usually playing tennis or watching Aston Villa. In 2018 he ran his first (and probably only) marathon, completing a very soggy Yorkshire marathon to raise money for St George's Crypt, a homeless shelter in Leeds city centre. As part of a company Green Week he attempted to introduce mealworms to his colleagues. They have not caught on.


  • Course development and portfolio management
  • Market analysis