Lisa Bould

World 100 Market Research Manager

Lisa Bould leads our new CollectiveIntelligence syndicated research offer for UK clients and is World 100 Market Research Manager.

Lisa joined The Knowledge Partnership in 2005 as the company’s first market research professional and went on to help develop and manage the in house team of researchers that we have today. She has a Bachelor of Science degree in Psychology and a Master’s degree in Services Marketing as well as certification from the Market Research Society.

She has undertaken many major research projects for universities and colleges internationally including portfolio review and evaluation, marketing reviews, primary and secondary research into student markets, alumni engagement, web and prospectus reviews, overseas market analysis, course viability analysis and more.

Lisa was co-author and lead researcher for our 2007 review of the impact of league tables on student recruitment, our international comparative study of marketing functions in the UK, Australia and New Zealand and our 2009 and 2012 original research for the further education sector.

In 2006 Lisa and Dave undertook the company’s first syndicated research project, for eleven universities, which exploring the role of parents in higher education decision making.

After emigrating to Canada in 2012, Lisa has continued to work with The Knowledge Partnership and as of 2015 is now managing our new suite of syndicated research opportunities, CollectiveIntelligence, and is the research manager for the World 100 Reputation Network.  

Away from work, Lisa enjoys local food/craft markets, forest walks, visits to dog beaches and, most of all, running around after her toddler. She can also be spotted on occasional early Sunday mornings, rollerblading around the Stanley Park sea wall in Vancouver.