"The insights have been an invaluable contribution to our strategy development."
Donna O'Driscoll, Marketing and Communitcations Director, UCC
In refreshing its three-year corporate strategy and reviewing its current marketing plans, the university needed to understand how it was perceived by key stakeholders, especially international ones.
The process began with desk research, executive team interviews, a management team survey and online surveys with alumni, HE and industry partners, influencers and policy makers. After benchmarking UCC against its domestic and international competitor set, in-depth interviews were undertaken with stakeholders from industry, government, international partners and academics.
A series of workshops were held with a steering group of senior academic and professional staff and the university's executive team.
Recommendations were provided on how the University could strengthen its global and national reputation and support its corporate goals.
The University gained the insights and recommendations it needed to shape corporate and marketing strategies and plans.