University Market Insight Conference Webinar Series

  • -
  • Online

The Knowledge Partnership has designed a series of monthly webinars, each focused on a specific and important insight theme, which we would like to invite you and your colleagues too.

The delivery format ensures maximum flexibility. Rather than require full-day commitments to an online conference, we will run four webinars, each around two hours long, over four months. Each will include fresh, evidence-led data contributions from 2-3 key speakers and time for discussion.


A ticket for the webinar series is £95+VAT. For this, you will receive: 

  • Attendance for yourself at all four webinars, including recordings and slides following each event
  • An institutional ticket – invite colleagues from across the university to relevant webinars 
  • A discount of £95+VAT off the price of one two-day ticket to the next face-to-face University Market Insight Conference & Academy

>> Book Your Tickets Now <<

If you already have an Institutional Ticket, sign up for individual webinars here.

For more information email



The four topics have been suggested by the university market researcher community. A single ticket allows you to invite any colleague from your institution to join any of the events free of charge, helping you to build internal relationships and quickly disseminate important insights.



Amy Ross, Senior Market Analyst, The Knowledge Partnership

Adam Cresswell, Consultant, The Knowledge Partnership 

Nannette Ripmeester, Director Client Services for Europe and North America, Tribal (i-graduate)

Robin Hallows, Principal Consultant, Tribal (i-graduate)


Using a wide range of data, Amy will be presenting on the biggest trends affecting Higher Education in the UK. Using the most up-to-date information from HESA and UCAS plus many other data sources, including The Knowledge Partnership’s 2020/21 Course and Tuition Fee Database

Tribal have been surveying students from around the globe for over a decade and have a unique insight into how the decision making, expectations and perceptions of students have changed across their university journeys. Nannette and Robin will be sharing hot off the press insights from the most recent Student Barometer.






Christine Pickup
, Senior Market Research Manager, The Knowledge Partnership

Kirsty Jameson, Insight & Propositions Manager, Northumbria University 

Simon Moll, Insight & Propositions Manager, Northumbria University

At Northumbria, the Market Insight Team has become strongly embedded in the university’s New Course Development process. We will be discussing the journey the insight team have been on to build course development at the institution, including the importance of collaboration with all stakeholders, the challenges faced, and how the benefits of a research-led approach have improved decision making. We will share our tried and tested methods of researching courses, to ensure the maximum return on investment, and provide a best practice guide to researching new courses and markets, along with how TKP and Northumbria worked in partnership to achieve this. The webinar will answer the following questions:

  • What does the insight team do to ensure that new courses have the best possible chance of success?
  • What tips are there for influencing course development decision makers?
  • How do I design research to test potential new courses at my institution?
  • What are the most appropriate research methods to use to answer my key questions?



Dave Roberts, Chairman, The Knowledge Partnership

Josephine Hansom, Managing Director, Insight, YouthSight

 Joey Jones, Senior Research Executive, YouthSight

US Academic Speaker (TBA)

Based on a recent analysis of league table positions and other secondary data, Dave will examine how changes in league table position affect an institution’s share of applications and enrolments. How drastic a change is needed before applications rise, and are these changes sustained over time? 

Using data from YouthSight’s market-leading applicant research panel, find out more about how applicants use league tables to make their university choices. Which tables do they use, and how important are they? What other factors do applicants use to choose a university and course? 




Adam Cresswell, Consultant, The Knowledge Partnership,

Katherine Bull, Head of Strategic Market Insight & Planning, University of London

Huw Morgan Jones, Head of Surveys and Student Voice, University of London

Using data from HESA and other sources, Adam will provide information on the recent history of online education. From increasing competition amongst UK universities to the growth of MOOCs and micro-credentials, online learning is undergoing change at a rate that is only set to accelerate. 

The growth of distance learning platforms has been accelerated by recent global events, however, competition in the global, online education market has been increasing for many years. Our speakers from the University of London will provide insight into why demand for online education is growing, and how their platforms and systems are changing as a result.



Category: Event