Thank you for your interest in The Knowledge Partnership's University Market Insight Webinars.
Your institution should have purchased an Institutional Ticket to book for individual webinars on this page. Please use the link to book for any of the webinars which are of interest to you.
For more information email firstname.lastname@example.org.
If bookings are made using the link above and your institution does not already have a ticket, a member of The Knowledge Partnership staff will be in touch to discuss purchase of an Institutional Ticket. If you have not yet purchased an institutional ticket, you can do so here.
THE WEBINAR SERIES
The four topics have been suggested by the university market researcher community. A single ticket allows you to invite any colleague from your institution to join any of the events free of charge, helping you to build internal relationships and quickly disseminate important insights.
Christine Pickup, Senior Market Research Manager, The Knowledge Partnership
Kirsty Jameson, Insight & Propositions Manager, Northumbria University
Simon Moll, Insight & Propositions Manager, Northumbria University
At Northumbria, the Market Insight Team has become strongly embedded in the university’s New Course Development process. We will be discussing the journey the insight team have been on to build course development at the institution, including the importance of collaboration with all stakeholders, the challenges faced, and how the benefits of a research-led approach have improved decision making. We will share our tried and tested methods of researching courses, to ensure the maximum return on investment, and provide a best practice guide to researching new courses and markets, along with how TKP and Northumbria worked in partnership to achieve this. The webinar will answer the following questions:
- What does the insight team do to ensure that new courses have the best possible chance of success?
- What tips are there for influencing course development decision makers?
- How do I design research to test potential new courses at my institution?
- What are the most appropriate research methods to use to answer my key questions?
Dave Roberts, Chairman, The Knowledge Partnership
Josephine Hansom, Managing Director, Insight, YouthSight
Joey Jones, Senior Research Executive, YouthSight
US Academic Speaker (TBA)
Based on a recent analysis of league table positions and other secondary data, Dave will examine how changes in league table position affect an institution’s share of applications and enrolments. How drastic a change is needed before applications rise, and are these changes sustained over time?
Using data from YouthSight’s market-leading applicant research panel, find out more about how applicants use league tables to make their university choices. Which tables do they use, and how important are they? What other factors do applicants use to choose a university and course?
Adam Cresswell, Consultant, The Knowledge Partnership,
Katherine Bull, Head of Strategic Market Insight & Planning, University of London
Huw Morgan Jones, Head of Surveys and Student Voice, University of London
Ian Dunn, Provost, Coventry University
Using data from HESA and other sources, Adam will provide information on the recent history of online education. From increasing competition amongst UK universities to the growth of MOOCs and micro-credentials, online learning is undergoing change at a rate that is only set to accelerate.
The growth of distance learning platforms has been accelerated by recent global events, however competition in the global, online education market has been increasing for many years. Our speakers from the University of London and Coventry University will provide insight into why demand for online education is growing, and how their platforms and systems are changing as a result.
Amy Ross, Senior Market Analyst, The Knowledge Partnership
Adam Cresswell, Consultant, The Knowledge Partnership
Nannette Ripmeesteer, Director Client Services for Europe and North America, Tribal (i-graduate)
Robin Hallows, Principal Consultant, Tribal (i-graduate)
Using a wide range of data, Amy will be presenting on the biggest trends affecting Higher Education in the UK. Using the most up-to-date information from HESA and UCAS plus many other data sources, including The Knowledge Partnership’s 2020/21 Course and Tuition Fee Database
Tribal have been surveying students from around the globe for over a decade and have a unique insight into how the decision making, expectations and perceptions of students have changed across their university journeys. Nannette and Robin will be sharing hot off the press insights from the most recent Student Barometer.